Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the Ex- PM's Audition for Make America Great Again

Britain's shortest-serving prime minister, launched the premiere of her YouTube show with a pledge to reveal "the evil-doers" striving to undermine the UK, United States and European nations. Truss elaborated she would lay bare how an "international network of leftists function to subvert popular rule and the will of the people."

"We're going to look at the political movement of Donald Trump and see how this can be replicated in Britain," Truss declared. "Our guests will include the key figures of the Trumpist political sphere."

In advance of the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a sort of revolution," remarked the controversial US journalist. His media outlet Just the News will host the Truss's new audio shows.

Building Connections in the Conservative Media Landscape

British fellow travellers, such as a counselor supportive of Reform, played a role in her set up the Truss's program. Its staging is adequate, if somewhat rudimentary. The show has attracted a subscriber base of 10k in her first week and her first episode garnered sixty-seven thousand views during that week.

This marks a modest start, but in making common cause with Solomon, Truss is being pushed into a mature political media sphere creating and spreading Make America Great Again themes. Central preoccupations include claims of media suppression by the established press and a goal to eradicate a so-called administrative state – which she attributes her downfall to for the swift end of her disastrous time in office.

"Solomon's outlet is not widely recognized outside of the pro-Trump media sphere, but it does have credibility there, primarily thanks to Solomon, who offers opinions on pro-Trump shows like Steve Bannon's War Room and has even questioned Donald Trump," said Professor Alex Hinton, who has extensively researched the Make America Great Again phenomenon.

A Contentious Ally

The former PM's foray to import American conservative media to the UK has aligned her more closely to contentious individuals such as John Solomon.

He set up Just the News in the wake of backlash following accusations of pushing inaccurate reports about the President's actions in the Ukraine, as well as controversial stories about the former US ambassador to that country.

These allegations were amplified throughout the pro-Trump media, with he appearing as a frequent visitor on Sean Hannity's influential Fox News show. Trump himself endorsed the journalist's work.

Solomon made the reports about Ukraine in a number of opinion pieces for the political newspaper the Hill, where he had already been re-labelled as a columnist when staffers raised concerns over his articles. His narratives were central in Trump's pressure for the Ukrainian government to look into Hunter Biden and his father in 2019. Those demands culminated in impeachment proceedings against Trump. The Senate later acquitted the commander-in-chief.

Shortly after the journalist departed the Hill in October 2019, the news organization stated it was carrying out a examination of his reporting about the Ukraine issue. It determined Solomon had cited untrustworthy contacts and noted he "omitted crucial information about primary contacts in Ukraine, such as the reality that they had been formally accused or were the subject of inquiries."

Joining the Network

Solomon's own broadcast spots are a indication of the political media environment Liz Truss is joining. He talked about his support for her new show on a show he co-hosts on Real America's Voice, a political media platform that is home to the pro-Trump commentator former adviser Steve Bannon and on which commentator Tucker Carlson also appears. The ex-PM has already hosted Steve Bannon on one of her first podcasts.

Through her association with this media figure, Truss has become a small part in a extensive web of right-wing publications that routinely amplify each other's content.

Solomon's own programs have frequently included personalities such as commentator Mike Benz, a political voice whose arguments against the US Agency for International Development was referenced by the tech billionaire as grounds for dismantling the international development organization.

A Cross-Border Foray

Even though her awkward delivery and career difficulties have invited ridicule at home, certain American analysts are taking seriously her efforts to rebrand as a UK offshoot of the pro-Trump media ecosystem.

"It is necessary to treat individuals such as her seriously, although you may not want to accept their words at face value," said Rob Flaherty, who worked in the Biden administration.

"You saw how in 2024 Donald Trump used that media network to spread his narrative. Undoubtedly that ecosystem exports and influences debate overseas. It appears fairly obvious to me that the conditions in the United Kingdom are similar to what allowed this parallel press sphere to thrive in America."

Professor Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in the United Kingdom.

"The internet transcends national boundaries," he stated. "There is a certain atmosphere within which ideas travel – at times manifesting in radical ways and sometimes less so – but which is interlinked."

Professor Hinton said the rise of the online right in the United Kingdom in recent times meant the "chance to have a larger effect is significant."

Global Goals

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Gary Kelly
Gary Kelly

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